So many people are talking about how with the open sourcing of ice cream sandwich we are going to see a new level of fragmentation of the Android ecosystem. The best part is these people use the Kindle Fire and Nook Tablets as examples of this. These tablets are actually not a part of the problem. They are actually examples of Google’s solution to the issue.
One of the main reasons that they are not fragmenting is they don’t claim to be Android. If you look at the ad pages for both the Amazon Kindle Fire and the Barns and Noble Nook Tablet you will not see android referenced other then on Amazons as the Amazon Android App store which no consumer that buys it is going to confuse it with Google’s app store. The fact that it is Android is something only the really geeky need to know. I am doubtful outside the tech circles anyone is going to be talking about it as android. The only really major reason that it is Android matters is that it’s using Android’s development libraries which means most apps that work on any Android tablet will work on the Kindle or Nook they just have to go through there separate stores. As for that causing issues as well I have used Amazon’s App Store in the past and would consider it on par with Google’s.
So really this is all what Google wanted. They wanted to make it so that any company could make their own personalized devices using Android quickly now we are finally seeing the results of this policy. Personally I think it’s better since it means Amazon or Barns and Noble can be on par with Apple in at least the tablet OS space and use that to deliver their much more plentiful content. In the end we are seeing more competition and less consumer confusion what more could you want?